Click To Get Book > Domaining Guide: How to Profit from Domain Names
Do you know a domain name is the actual name of the business in the online world? Yes, it is a name under which your brand lives, and you conduct business.
So do you think you can choose the domain name without any research like that? No, you can’t do it because the domain name is the most important part of your website.
It helps you drive potential customers; in simple words, it helps your business grow and build your expertise. So choosing the right domain name is crucial and of great importance.
You need to take enough time to decide what name you want to choose for your business, because later it can be difficult to change it, and demands a lot of efforts to change.
If you are stuck at what should be your domain name, then today we are here to help you find out the best domain name by making the right choice. So, continue reading this article as we have a lot to share with you.
Here are some most commonly asked questions that are asked by beginners and even by professionals.
Is it necessary to have the same domain name as my registered business name?
Well, in one word NO. You don’t need to have the exact domain name as of your registered business name. Here are only a few things you may always need to consider.
Suppose if your registered name is ‘Stratton Plumbing Ltd.,’ then you should always search for the related domains which point towards your registered business like you wouldn’t pick a domain name ‘mikeplumbing’ but here are some suggestions you can consider:
Maybe you can go with ‘Strattonplumbing’ or ‘Strattonplumbers’ something like this.
You don’t need to find the same or exact domain name, but it should be relevant to your business to be searched online.
Here comes another important question which people usually ask what domain extension they should choose. Well, it is always a good choice to go for the .com extension as it is a global domain extension and can show your website as a brand to others.
Secondly, people trust those sites which show with .com domain name. But it also depends on your location or where you live. You can even go for the other options.
Like if your business is in the UK, then you can choose a domain like ‘beautyshop.co.uk,’ you can combine .com and your localized domain extension. It helps you in local searching as well as global searching.
However, if you fail to find any .com extension, then you can go for the .net domain extension. If you a running a non-profit business, then you can try .org or something like this. Remember, domain extension plays an important role in your domain authority.
The answer is no, not that much. I mean there was a time when it was used to affect the SEO, but with the Google latest updates, it is not that much effective in SEO. But still, it can benefit you.
You may have heard about using the target keyword in the domain name, or use the keyword at the first place in your domain name.
All these were the right facts when these were effective, but now it is not really like that. So you really don’t need to worry too much about it. There are other many factors which you check for SEO, so using keywords or not using keywords have a minor effect.
Can you answer my one question: ‘how many website domain names you still remember right now who have used hyphens or numbers?’ I challenge you not a single one. Reason? The reason is the human psyche. Yes, customers only look for those things which are easy to remember and understand.
So if you use hyphen and numbers along with your business name, then it can be challenging for your customers to remember your brand name. So you should always avoid using hyphens and numbers in your domain name.
That’s the most critical issue which most users neglect to think about. No doubt, everyone wants to be 100% sure that he is not registering a domain which is already using by someone else. Because if you do so, then it can be a copyright or trademark issue.
For example, if there is a business with the name ‘Tom Plumbers’ trademarked, then Stratton Plumbers cannot use this domain name because it is a very bad idea and can destroy your credibility.
Similarly, if you are working on niche sites and going to share reviews of products of a special brand, like planning to review brand products—golf clubs, you should never use a domain name ‘abcbrandgolfclubreviews.com’ because it is a terrible idea, and plus can get you in trouble.
Might you have heard about cyber-squatting while purchasing domain names? Yeah, these are the domain squatters who buy domain names of latest and popular brands, trademarked brands, and the people, and then sit on them trying to sell the items on their name.
It can be a lot frustrating. But don’t worry you can avoid this at the start, simply by securing top-level domains like .com, .net or the localized domain extensions like .co.uk.
Well, this is another factor which can be a trouble for you. Don’t think of too much trickier with your domain name.
If you are thinking with misspelling you can attract more customers, then you are thinking of it wrong. Because customers always remember only those domain names which are easy to remember.
So you should only keep it simple. Remember if you use misspells, then chances you can lose thousands of potential customers just because they forgot about your domain name.
You don’t need to go for the long length domain names.
Maybe you are trying to put all your focused keywords in one domain name, but it can double the domain name’s length if it is allowed.
So the simple rule is to go with the shorter. Because the shorter, the better the domain name would be. It would be easy to remember, recall, and revisit.
Yes, privacy is a big concern, and you should think about it. Your domain name should have whois search because anyone can perform whois search, and if the domain name doesn’t have the enacted privacy, then all the information like home addresses, names, and phone numbers can easily be displayed to anyone which is not a good thing.
You should always keep an eye on your domain expiry, and put the auto-renew mode on. Because a domain name registration usually lasts for one to 10 years.
But if you have purchased a domain name for only one year, then you need to renew it before its expiry. Because once the domain name expires, it can be available to anyone to purchase it before you take any action.
Suppose your main domain name is ‘Strattonplumbing.com’ but since you have also purchased strattonplumber.co.uk, then you can domain parking this site. Means, if a customer looking for ‘Stratton plumbing’ but now has searched for ‘Stratton plumbers, then it will not hit a blank or error page, but will automatically re-direct to the main page of ‘Strattonplumbing.com.’ So always make sure to configure your domain names with the hosting service.
Click To Get Book > Domaining Guide: How to Profit from Domain Names
