1. Check the Search Volume, Clicks & Traffic Potential
Check the search volume, clicks and, more importantly, traffic potential of your selected topic to evaluate your ranking chances.
2. Look at Your Competitor’s Traffic-Generating Pages.
Look at the traffic generating pages of your competitor to find topics with traffic and/or business potential.
3. Identify Search Intent for Your Keyword (Via Google).
Identify the search intent for your keyword target by analyzing the top 10 Google search results for the query.
4. Determine If You Can Fulfill Search Intent
Ask yourself, analyse, Can you serve search intent?
5. Manually Assess Ranking Difficulty (Link Profile + On-Page)
Many website provide details of Keyword Difficulty score, one should assess keyword difficulty manually for best results.
Ensure to evaluate the link quality and on-page factors on the top ranking pages for your chosen topic.
Will you be able to build better/more links than them?
One caveat: Links aren’t everything.
The goal is to rank high for just as many keywords (or more) to maximize search traffic, and this usually boils down to content.
Write about whatever Google deems is “rank-worthy” for that topic.
Google’s job is to provide best of the best for the search intent, so that is your job too.
Search for a couple of competitor keyword rankings and then find out which keywords they rank for and which you don’t.
7. Spin Content around these keywords ?
use these keywords to form an outline for your content based on how Google sees intent.
8. Build Links
Building links to your newly created content can help boost your organic search traffic significantly.
Repeat the process and iterate as needed.