If you have many queries in mind about :
What naming mistakes to avoid, then below given practical insights will enhance your naming knowledge and help you choose a name more wisely.
#1. Avoid domain names that you have to spell when you say the name:
Many voice recognition software’s like Siri etc. do not understand names that are not spelled naturally.
Resist these kind of funky names just because they are available for registration.
Eg: Takkle, Flickr, Naymz etc.
#2. Don’t use a domain name that is too much niche specific.
I mean to say if it is niche specific let it have broader reach.
Suppose say if amazon was named bookworld.com it would have been limited to selling books.
In such cases if you add some additional products to your store other than your specified niche you will have to notify or add text or tag like “we sell more than just books” etc.
#3. Name Pronunciation is not good:
Avoid punctuation marks or letters in different colors to aid in pronunciation.
Remember that your name will not appear in color in the press or in google search results and people will have hard times pressing on their keyboard.
#4. Be cautious with un-naturally sounding coined names:
Business naming by mashing two words together or mixing a bunch of letters and inventing a new word rarely appears or sounds smooth.
Eg: Sprayology, Teaosophy, Teagether which sound wreacking.
It’s not that coined or sort of invented names can't work; they often do.
For example, Xerox or Kodak.
But be aware that these keyword names have no intrinsic or linguistic meaning.
So they have to rely heavily on advertising to convey their meaning, and that gets expensive.
Many companies which successfully used these kinds of domain names where first in their category or have large marketing, advertising budgets.
#5. Business Naming with mysterious or funky kind of brand names is tricky.
These kinds of names can sometimes be a big hit or big flop Names.
Names like Zippil, Iggli, disadvantage with such names is one cannot preconceive what the company does, alternatively some such names can also become big hit.
So these kind of names should be chosen cautiously.
Also avoid using a "K" in place of a "Q" or a "Ph" in place of an "F."
This makes spelling the name and locating you on the internet much harder.
So keep a check on your budget before choosing such names.
#6. Avoid boringly Plain words for your business:
Sometimes you need to avoid words that are so plain that they will never stand out in crowd.
As naming is a tricky thing, sometimes you will hit it off with a domain name instantly or sometimes long sessions and multiple rounds of discussion also may not give the desired name.
Say if Yahoo had been named as “Generalinternetdirectory.com” though the name will appear descriptive but hardly memorable.
And, with the coming of new media and advertising channels, it's more important than ever to carve out your niche by way of displaying your uniqueness.
In such cases, nothing does that better than a well-conceived name.
#7. Avoid Geo-specific keyword domain names:
In the zeal to start a new company, many businesses choose to use their town, city, state or region as a keyword in their company name.
Sometimes this may actually help in the beginning, but often becomes a hindrance as a company grows beyond that region.
Kentucky Fried Chicken changed name and became KFC, de-emphasizing the regional nature of the original name.
this company made this strategic move to avoid stifling its growth. We need to Learn from such examples, and avoid this potential bottleneck from the beginning.
One client came to me with complaint that he was serving more of the market than his name implied.
He had aptly called his business Hyderabad Plumbing since he hailed from Hyderabad, india.
But most Yellow Page shoppers assumed that his service area was restricted to Hyderabad. With a little creative thought, we changed the image from a city to his name himself, complete with wings and a plumber's wrench.
And gave a new tagline.
#8. Avoid turning you’re your Business naming in to a cliche :
Many companies consider or show or like to promote themselves as top in their respective industry.
Hence words like summit, apex etc. are used, though nothing wrong in using these keywords in names. just that they appear over worked.
I would rather suggest using combination of positive keywords and metaphors,
Good relevant example is data storage company “Iron Mountain” as it conveys strength and security also.
#9. Avoid choosing a wrong name and then refusing to to change it:
Many business owners sometimes know that they have a problem with their name or domain name and they just hope it will somehow magically resolve itself.
Much like KFC, which changed from Kentucky fried chicken to KFC, this is an example of changing to keep pace with their growth and image.
Hence in the excitement to start your new business or expand a current one, take time to think through some of these issues.
By carefully using your creativity and avoiding these potential pitfalls, you'll be able to create a name that works for both the short and long term.
Much like the original cornerstone of a building, it will support upward expansion as your company reaches new heights.
#10. You heard, Too many cooks spoil the broth:
Choose a select group and more diversified brains in it so that you don’t have too many of same ideas.
Once you have arrived at few possible choices, share them with a few trusted friends, family members and customers to get feedback about the business domain name.
#11. Avoid trend specific names:
You may want your company to evolve as some trends evolve and hence you choose a name with that trend specific keyword in it.
But the downside of such a domain name is that once the trending bubble bursts your company name will become synonymous with the busted trend.
And in order to survive you will have to drop that trend specific keyword from your company name or domain name.
Finally a company’s naming project and domain name search should go hand in hand and it also needs to be ensured that your competitors are not using the same domain name or very similar name so as to avoid litigations.
#12. Be cautious of International and cultural implications:
Even if you have not thought of going international or cross boundaries, do some research of the prospective name in google.
And make sure that it does not convey anything negative nor has any obscene implications another culture or language.
This will also protect the business domain name from any objection from people belonging to that culture or region who are residing in your country.
#13. Avoid crossing more than two syllables in a name:
Two syllables are a better fit for a business name, especially if it can be turned into a verb, such as Facebook and many more.