First assess if your domain name is a premium one by below given a factors.
Top level domain ( Eg : .COM, .NET, .ORG)
Generic one word (Eg: Book, Table etc.)
Global monthly searches on google
Average cost per click (CPC)
SEO commercial interest
Value of paid ads for keyword
Hard to misspell?
Monthly parking revenue
Average monthly unique searches for the keyword or domain.
Core sales prospects
Timeframe to sale
Next step in selling a premium domain is to establish its correct value. One can read more about this here.
Here are some very rough estimates for branded domain names based on the size of the startup.
Lifestyle Startups – $10 to $500
Small business startups $100 to $10,000
Scalable startups $25,000 to $250,000
Buyable Startups $100,000 to $350,000
Large company startups $100,000 to $1,000,000
Different ways to sell a domain name:
Approach a Broker
Waiting for a buyer to reach out to you
Domain Auctions will normally attract the wholesale or domain investor that is looking to buy and flip the domain for a profit.
This means that they need to buy the domain well under market value. The positive to this approach is that you will gain liquidity for your domain.
Using a domain broker will ensure that your domain is marketed to end user companies, this too takes time and one cannot guarantee the results.
Another strategy is to just wait for a buyer to find your domain and make an offer. This can bring in some of the highest sales for a domain name.
Don’t be misled though, most of the people inquiring are kicking tires or investors looking for a great deal on your dime.
Apart from the above :
Selling of domains also requires you to list your domain to marketplaces like Flippa, Sedo, Namepros, Godaddy marketplace, Ebay etc which will give them more visibility.
Once you list the domain there then you are required to make it stand among all others domains.
Make your domain more visible to audience by buying some upgrades or by doing some outbound marketing.
In outbound marketing, Facebook ads marketing, AdWords marketing, Email Marketing, Twitter marketing, Forum marketing etc. There are lot of ways to reach your targeted audience.
One can also take the whois details of audience matching the domain niche and then putting some Fb ads to those people, is also one of the ways.
One more way of selling domains is you 'll need to do is to set up your own blog and then see to it that you speak to your users about topics that you want and mention the domain name which is being sold through the blog. Once the sale is made, you earn a hefty commission through the company.
If you own keyword domain names it will be somewhat easy for you to identify the market.
This way one can search for the leads of people or businesses from your domains keyword niche.
Contacting these people differs on how you approach them.
It is always better to inform them on how the domain name will help to increase conversion rate rather than just explaining how good the domain name is.