ORM and SEO are two distinct services with different purpose but are often grouped together.
SEO: Intends to rank your website/content/page higher on google search engine pages.
ORM: Is a slightly broader term and is used to manage the total online presence of a person/business/brand/place/website.
SEO is often integral to ORM but ORM is generally not a part of SEO, read on below to understand it better and remove the confusion.
ORM or SEO: Which type of online marketing is your company in need of?
Simply check few below given points online and you will get the answer if you need ORM or SEO.
Check in Google; look for your company/entity.
Where does it appear?
Does your company’s web presence appear early?
Is there negative information anywhere you can see?
Check the employee’s names for the same things.
ORM (Online reputation management) is a slightly broader term and covers some more area than just SEO of a website.
ORM is important and SEO is a key part of most ORM campaigns.
Online Reputation Management is intended to move the content you choose into the order you want in a search engine, the bad down in Google search rankings the good up.
In SEO you try and utilize all the best tricks to rank your website higher on google, whereas ORM is a term which monitors your complete online presence.
So as to lower the negatives about your business/ website/ individual online and boost up the good.
ORM is done by specialized online reputation management companies.
Also the best way is to do SEO and also work simultaneously on building positivity about your busines/ individuals by means of say answering any negative reviews that get generated online and resolving those issues.
A good online reputation management company will monitor your web presence. This can give you the peace of mind you need to focus on the business that you know best.