ESS Data Recovery in 2008 had purchased a domain namely “Datarecovery.com” from Associated Computers, Inc. Minnesota for 1.659 million dollars. As said by company chairman Benjamin Carmitchel recently and later on they formally changed the name of company from ESS Data Recovery to Datarecovery.com after acquiring the domain, as it was easy for their customers to remember the name, the below words are of importance as he has 10 yrs experience with this domain.
This switch to DataRecovery.com has helped the company to gain new business without much advertising, carmitchel said, before acquiring the name the company was spending almost quarter to half a million on advertising on google and in print ads, now this ad spend has almost been eliminated as Mr Carmitchel attributes this success to the domain name.
The domain name has helped the company in building reputation around it and distinguished it from the rest of companies.
When the domain was purchased there were around only four other data recovery companies in the United States. As time passed on, now there are probably thousands of companies so it really distinguishes them from the rest said Mr Carmitchel.
The seller had financed the purchase of the domain name so Datarecovery has been paying for it over the past ten years, the monthly payment was like an advertising cost to the company
This once again shows how a Exact match fit for business domain name can help in the long term and how it considerably reduces the ad cost.
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California Online Privacy Protection Act
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We will notify the users via in site notification
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Namerolls Media Holdings