According to the Moz 2018 Local Search Ranking Factors survey, the impact of Google My Business on local search rankings has seen significant growth in 2018.
The results of the survey are, with one exception, very similar to those of last year.
Google My Business signals now account for 25 percent of Google's local package top ranking factors. That's 19% higher than it was in 2017.
Features such as Google Posts, Google Q&A, and image/video updates are frequently mentioned throughout the survey as top ranking signals.
Darren Shaw, the Whitespark founder, emphasizes that there is still a chance to jump on these features before others:
“Many businesses are not yet investing in these aspects of local search, so these features are currently a competitive advantage. You should get on these before everyone is doing it.”
Using those features frequently shows Google that your business is actively engaging with its customers.
Moreover, it creates content for searchers to click around on which sends important user behavior signals to Google.
Other Key Findings from the Survey
In addition to the rise of Google My Business signals, here are some other notable highlights from the survey: